Who We Are:
Student Unions & Activities (SUA) provides a place with
convenient services for a diverse community to get
involved, experience events, and develop skills to enhance
the social, educational, and cultural environment of the
University of Minnesota.
Why Partner with Us?
Forming a strategic partnership with Student Unions &
Activities will strengthen your company's reputation and
reinforce your brand's commitment to bettering the student
experience at the University of Minnesota.
What is Spring Jam™
Spring Jam™ is a one day campus festival that brings the
University of Minnesota and greater Twin Cities communities
together with live music, carnival rides, food, games, and more!
Our Audience:
EVENT AND BRANDING OPPORTUNITIES
On-site Brand Activation
We provide the space for your brand to create an impactful and enriching experience with students. The typical provided space is 10 feet by 10 feet but we can increase footprint size depending on event availability. We will provide tables and chairs.
Pop-Up Event
In the lead-up to Spring Jam™, our marketing team schedules pop-ups around campus to engage all students. For this package, we will plan and execute these events, but will give you the opportunity to partner with us on prizes in exchange for a social media post, and logo inclusion on our website and concert stage.
Branded Activity
We’ll provide an activity and add your logo or “Presented by'' signage. This can include a product giveaway to enhance the experience. The type of activities available will be dependent on the event.
Student Group Connection (Student Group Activation Grant Funding)
Sponsor student group activities at Spring Jam™ through grant funding. We will provide all logistics and communications to student groups. Your brand will be featured on signage at Spring Jam™ and mentioned in email communications to student groups.
On-Site Promotional Opportunity
We’ll provide a space on the stage for your brands logo and provide the opportunity for use of the stage to show a short video or a live
interaction with attendees.
Package Inclusions and Add-ons:
Category Exclusivity
Purchase the exclusive rights to be the only company within a particular segment at the event. This requires the purchase of activation space.
Poster Logo Placement
This includes placement of your brand's logo on promotional posters.
Social Giveaway
For select events, we will feature your company on the @umnsua Instagram account for a social giveaway in exchange for a prize donated by your company.
Window Cling Logo Placement
This includes placement of your brand's logo on promotional window decals located around Coffman Memorial Union and the St. Paul Student Center.
T-Shirt Logo Placement
Add your logo to the promotional t-shirts handed out to hundreds of students leading up to the event.
Digital Signage Logo Placement
Logo placement on the event’s promotional materials on 4 digital signs within Coffman Memorial Union and 2 in the St. Paul Student Center. May also include digital signage in residence halls, in Recreation and Wellness Facilities, and Boynton Health Services. This is dependent on available space and requires us to have your brands logo 4 weeks before the event.
Stage Logo Placement
Your company's logo will be featured on our stage through digital signage or optionally a banner.
Website Logo Placement
Your brands logo will be listed as a sponsor on our webpage.
Service Terms:
● The packages in this packet are not binding offers and are subject to availability. The event organizers may reject sponsors at their discretion.
● Any physical assets or materials (promotional items, prizes, banners, etc.) are expected to be provided by the sponsor by the deadline communicated by the organizer.
● Sponsors may be asked to sign waste reduction guidelines in an effort to make our events more sustainable.
● We cannot guarantee power or canopies for outdoor events. Sponsors should provide their own or order through the event organizer by the deadline provided. If an order is placed, the cost of the equipment will be added onto the sponsorship package.
● Two parking vouchers will be provided for on-site tabling/activiations/sampling, unless otherwise indicated.
● Payment is due 30 days from the invoice date.
● Think we are missing an opportunity? Contact us with ideas via email at [email protected] .